In assignment for creative agency Provoke, Bruno handled creative production and casting direction for Alpha Industries' campaign "Made for Heroes, Worn by Icons." The campaign connected Alpha Industries, the originator of the bomber jacket, to its rich cultural legacy spanning punk, fashion, skate, hiphop, football and rave cultures, while also raising awareness of the jacket's enduring relevance across these same communities today.

Bruno first contributed to the ideation phase, developing media formats tailored for all social platforms. He then reached out to contemporary talents who reflect these cultural influences today and took charge of casting direction. During the shoot, he coordinated and oversaw the production on-site. Finally, Bruno helped to develop the Run of Show (ROS), ensuring the content aligned with Alpha Industries' timeline to create a strategic roll out that engages with youth culture and maximizes social media impact.