About the project
In collaboration with Creative Agency 'Provoke,' Bruno designed, executive produced, and promoted a rave experience for Alpha Industries Europe, centered around their iconic MA-1 bomber jacket. The event, held during the Amsterdam Dance Event, connected Alpha to the music and fashion culture of Amsterdam and Europe. Over two weeks, an old glass factory was transormed into a rave space, reaching a capacity of 800 people before midnight. This event made a significant impact on the city of Amsterdam and became one for the books.